



As a digital content producer for a coffee roaster's startup in León, Nicaragua, I spearheaded the creation of compelling video and image ads for Instagram and Facebook, leveraging storytelling to highlight artisanal roasting techniques and sustainable sourcing practices. By collaborating with the startup founders, I developed a cohesive visual brand identity that differentiated the company in the competitive coffee market. Through targeted advertising and engaging visuals, I helped build brand awareness and drive customer interest, showcasing my ability to craft effective marketing narratives that resonate with local audiences.